![]() It reports 17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record. Avengers grossed $15+M domestically on 275 digital-only IMAX screens, which looks to be a virtual tie with the Harry Potter finale for the highest grossing opening weekend in IMAX’s history. In North America IMAX had one big issue: it ran out of seats to sell. IMAX Avengers brought in $6.1 mil internationally (which includes an amazing first day gross in China of $1.1M) on 174 digital-only locations. Jeremy Renner (Hawkeye) went to the Beijing Film Festival to help open the film Saturday. One more thing to keep in mind: Avengers accumulated a massive foreign number without opening yet in the major market of Japan. Globally, IMAX Avengers grossed $21.1+M this weekend and the global IMAX cume will be approx $31.2M as of Sunday night. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M). Not now…) Disney reports international gross is now $441.5M. (And I thought SNL Kagan’s reportpredicting that $200M domestic debut before the weekend was nuts. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. Disney says it’s looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury. ![]() Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Also 55% were couples, 24% families, and 21% teens. ![]() Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. SUNDAY AM… REFRESH FOR LATEST… It’s now official - Marvel’s The Avengers is a monster worldwide hit for Disney in 2D, Digital 3D, RealD, and IMAX 3D theaters. ![]()
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